When it comes to the science of naming your ebusiness website, you’ll most likely hear advice such as keep it clear, keep it descriptive, keep it unique, keep it brandable, and so on. Essentially, there is a long list of rules that you will be told to follow, but we are here to give you another message: go ahead and break some rules because an audacious name just might get you noticed. Forget what they say about keeping names short–sometimes it is the longer name that is catchier and easier to remember. Below, we reveal this and other examples of domain names that break the so-called rules. We also share what you can learn from businesses that encountered impressive traffic and success by ditching the domain name rulebook.
Break This Rule: Keep It Short
Keeping it short may seem like a good idea. However, short domain names often rely on abbreviations that visitors must decode. Plus, shorter names are more likely to be unrelated to what the business actually provides. This is all bad news for businesses because visitors may be more likely to forget domain names that are abbreviated or irrelevant.
When it comes to branding your business, it helps to have a domain name that reflects your product, your clients or your business model. If it takes a long domain name to do that, then so be it. In the end, visitors will remember a domain name that gives them a hint of what they might find on the website. A prime example is eFinancialCareers.com. This long domain name tells visitors exactly what to expect, and it is now one of the world’s most trusted sources for financial careers.
As an added benefit, longer domain names have built-in search engine optimization advantages. When a domain name features your top keywords, the website will generally rank higher in search engine results. The key here is moderation. A domain name can have a maximum of 63 characters, but that does not mean that you should test this limit.
Break This Rule: Do Not Use Domain Names That Are Hard To Spell
The logic behind this rule is pretty straightforward. It seems reasonable to think that Internet users who have trouble spelling your domain name might end up on the wrong website or give up trying to find you. However, this is only a risk if they are not very interested in your product to begin with.
Internet users who want to find your business will realize when they have landed on the wrong website, and they will keep trying until they get it right. Moreover, many people these days navigate to websites exclusively through search engines. As long as your website appears in the search results for keywords related to your name or product, you do not have to fret over how the domain name is spelled. Just ask the creators of Flickr.com or Scribd.com if unusual domain name spellings held them back from massive success.
Unusual spellings allow your business to stand out, and they may help you to secure a relevant domain name when the most obvious ones are already taken. Rather than worry about avoiding unusual spellings, you should instead concentrate on offering a compelling product that people will want to find no matter what.
Break this Rule: Only Use .Com Top-Level Domains
With ICANN currently evaluating requests for 1,400 new top-level domains, also known as TLDs, the .com rule is about to become completely outdated. For now, .com is the traditional top-level domain for most reputable businesses. But soon, Internet users will be wading through a sea of URLs that incorporate .google, .apple and .amazon TLDs.
If the .com domain name that you want is already taken, do not be afraid to experiment with other TLDs such as .net, .info or .biz. In a few years’ time, the .com monopoly will be a thing of the past, and you will have even more options, such as .buy, .store and .blog. Do not let temporary limitations impact your branding strategy. By keeping an eye toward the future, you will optimize your brand’s staying power.
By breaking these three rules, you will open up unlimited possibilities for creating a memorable domain name and building a brand that lasts.
Guest post contributed by Victoria, for WhoIsHostingThis.com. Victoria is a freelance tech writer and webhost expert. She keeps tabs on all the latest hosting news and follows all the popular webhosts.