Business owners can be stubborn people, particularly if they are not up to date with technology. In the world of business you are bound to encounter a stoic who swears by newspaper advertisements and word of mouth for the (limited) success of their business, and while there is certainly room for a traditional ad and marketing campaign if you are looking to boost your business, the truth is that you need a great website that people can find, use, and spread the word about. If you are one of those aforementioned businesspeople, or you know someone who is caught in a little bit of a time warp, let them read this – at the end of the day everybody wins.
SEO creates exposure
The whole purpose of marketing is to make people aware of your product so that they come into your store and buy it. In the past, you could let people know about specials and discounts or promotions that you were running over the radio or television, or in some kind of print media. The problem with these strategies is that they don’t really reach people. Yes, a flyer will let one household know what is going on, and people do still watch television, but the internet has changed the playing field considerably. If you make use of professional SEO services, your message will literally be in the household of every prospective client in the world. True global exposure and resultant expansion are really possible.
The reason that SEO is so powerful is that it analyses the trends of millions of internet users, and makes sure that your ad gets seen by the right kind of people. By this I mean that you are selling your idea to someone who has a genuine interest in it. Old media marketing campaigns threw as much information as they could at random audiences – kind of like firing a cannon into a crowd and hoping that you will hit someone. SEO allows you to target your niche audience directly – you are using a sniper rifle to hand deliver the kind of service and content that the client is looking for, right into his home, without him having to look for it. There really is no comparison between marketing with SEO and the more traditional methods. Why would you want to waste money and tome?