Social Media is the New Word of Mouth
Any first year marketing student can tell you that word of mouth is the basis of all marketing campaigns. If you have a great product or service, people will talk about. Create a really provocative ad campaign and you will have people gossiping. And yes, if you make a mistake that news will spread. Marketing is based around perceptions that people have of your business, and you really need to do as much as you can to encourage your clients to spread the word. In the past you may have had a sign at your store saying “If you like us tell your friends, if you don’t, tell us and we’ll fix it” or something to that effect. Sure, this may lead to one or two extra clients, but if you really want to make a splash and become a success, you are going to need a website that internet users can find easily, and that they are willing to share. Let’s take a look at the way in which SEO and social media sites can help transform your business.
Your online presence
It is the first rule of marketing for many new and existing companies to get a great website. If you haven’t got one yet, stop reading, go get it done, and come back. You need an online presence so that people can find your business – you simply cannot compete without one. But the problem is that you are competing with billions of other websites to get the attention of prospective clients. The only way that you can stand out is if you use SEO services, which alter the content of your website and make sure that it comes out top of the heap when people search any related term. Then, and only then, will customers start to flow in through your online sales pitch. If they cannot see the site, it is useless, so make sure that you push it in front of them.
Once you have a solid website and things are running smoothly, you need to get people talking about on social media sites like Facebook and Twitter. These sites are enormous marketing platforms, with huge communities sharing, discussing and checking out sites on a daily basis. Make your website good enough that users share it – you can only benefit from the new word of mouth.